Five new T-shirt designs have been added to the collection since last week. The classic H T-shirt is now officially available for everyone to buy and wear.
The H branding has become iconic among the community and is especially popular for beach wear, combining a clean look with an easy, relaxed style. This release celebrates the design that fans have been asking for and brings it to everyone for the first time.
Bone was born during a late night in the studio, when designers and producers talked less about trends and more about instinct. Food had always been central to the brand, but they wanted a symbol that felt raw and human. Someone sketched an H made of bones, imperfect and rough
It clicked immediately. The bones represented hunger, appetite, and the most basic connection to food. The phrase Food Is My H followed naturally. The final design balanced softness and grit, turning a simple shirt into a statement about identity, desire, and living by instinct.
This taco shirt came from a studio lunch that turned into a design session. The team was eating tacos, joking about heat, balance, and flavor, when someone started sketching peppers dancing around a taco.
The idea was to capture joy, spice, and movement rather than perfection. The colors nod to Mexican street food culture, bold, loud, and proud. Producers pushed to keep it playful and graphic, like a souvenir with attitude. The result is a shirt that celebrates food as fun, fiery, and meant to be shared.
We have so much more!
Celebrate the spooky season with our exclusive Halloween Collection, created just for this special occasion. We’ve handpicked our best-selling items for you to explore — perfect for gifting or completing your ultimate Halloween look.
Because let’s face it — Halloween is all about treats, fun, and a little indulgence. So go ahead… trick or treat yourself!