Celebrating the Love, Joy, and Honesty Behind Every Bite.
More than taste, energy, or a basic human need.
FOOD is my H stands for the deep connection between humans and food — for all those who feel that FOOD means more than just getting full.
The “H” stands for Hunger, Heart, Hobby, Happiness, High, Habit.
The “H” represents the feeling when a scent awakens memories, a bite brings comfort, or a drink puts a smile on your face.
(Other positive and negative Hs: Happiness, Harmony, Hope, Home, Healing, Humanity, Heat, Hedonism, Hook, Hole, Hurt, Haze, Hollow.)
We celebrate pleasure in all its forms — from a quick snack to a five-star meal, from street food to fine dining, from coffee to cocktails.
For us, it’s not about perfection, but about genuine love for everything that tastes good.
We are the ones who truly feel FOOD.
Those who find inspiration in flavor, refuge and comfort in enjoyment, and a sense of humanity in sharing food.
More than taste, energy, or a basic human need.
But we also know: where there is love and passion, there can also be pain.
FOOD can heal — but it can also hurt.
It can bring us together — or drive us apart — through excess, compulsion, or social pressure.
Topics like obesity, eating disorders, or shame are as much a part of this reality as pleasure, joy, and community.
FOOD is my H therefore stands for a conscious, respectful, and realistic relationship with pleasure and the body.
We want to inspire — without idealizing.
For all the facets of our relationship with food — the beautiful, the difficult, the true.
We believe: those who embrace their “H” realize that FOOD is not just a need, but a reflection of life itself — full of longing, sensuality, and soul.
Our mission: to celebrate food, create community, and speak honestly about everything that comes with it — the desire, the love, but also the burden.
FOOD is my H — because sometimes, FOOD is all the high we need.
Because FOOD is our story.
Our comfort.
Our high.
Agnes and Jack started their t-shirt shop with nothing but a small printer, a handful of blank shirts, and big dreams. Working from their living room, they spent long nights learning, failing, and trying again.
Their playful designs and personal touch slowly caught attention — first from friends, then from loyal customers online. What began as a side hustle grew into a thriving business built on creativity, persistence, and community.
Every shirt they ship is a reminder that great things can start small — with passion, patience, and a bit of ink.
We have so much more!
Celebrate the 4th of July in style with our fun and festive collection, designed for the whole family! From funny patriotic shirts and cozy hoodies to trendy v-necks and more, our apparel is perfect for BBQs, fireworks, beach days, parades, family gatherings, and summer celebrations.
Inspired by America’s favorite cookout foods, our food-themed 4th of July shirts add a playful twist to your holiday outfit. Whether you love burgers, hot dogs, fries, tacos, or pizza, Food is my H has the perfect design to help you celebrate Independence Day with personality and humor.