Agnes and Jack started their t-shirt shop with nothing but a small printer, a handful of blank shirts, and big dreams. Working from their living room, they spent long nights learning, failing, and trying again.
Their playful designs and personal touch slowly caught attention — first from friends, then from loyal customers online. What began as a side hustle grew into a thriving business built on creativity, persistence, and community.
Every shirt they ship is a reminder that great things can start small — with passion, patience, and a bit of ink.
More than taste, energy, or a basic human need.
FOOD is my H stands for the deep connection between humans and food — for all those who feel that FOOD means more than just getting full.
The “H” stands for Hunger, Heart, Hobby, Happiness, High, Habit — and yes, for some, maybe even Heroin.
The “H” represents the feeling when a scent awakens memories, a bite brings comfort, or a drink puts a smile on your face.
(Other positive and negative Hs: Happiness, Harmony, Hope, Home, Healing, Humanity, Heat, Hedonism, Hook, Hole, Hurt, Haze, Hollow.)
We celebrate pleasure in all its forms — from a quick snack to a five-star meal, from street food to fine dining, from coffee to cocktails.
For us, it’s not about perfection, but about genuine love for everything that tastes good.
We are the ones who truly feel FOOD.
Those who find inspiration in flavor, refuge and comfort in enjoyment, and a sense of humanity in sharing food.
More than taste, energy, or a basic human need.
But we also know: where there is love and passion, there can also be pain.
FOOD can heal — but it can also hurt.
It can bring us together — or drive us apart — through excess, compulsion, or social pressure.
Topics like obesity, eating disorders, or shame are as much a part of this reality as pleasure, joy, and community.
FOOD is my H therefore stands for a conscious, respectful, and realistic relationship with pleasure and the body.
We want to inspire — without idealizing.
For all the facets of our relationship with food — the beautiful, the difficult, the true.
We believe: those who embrace their “H” realize that FOOD is not just a need, but a reflection of life itself — full of longing, sensuality, and soul.
Our mission: to celebrate food, create community, and speak honestly about everything that comes with it — the desire, the love, but also the burden.
FOOD is my H — because sometimes, FOOD is all the high we need.
Because FOOD is our story.
Our comfort.
Our high.
We have so much more!
Celebrate the spooky season with our exclusive Halloween Collection, created just for this special occasion. We’ve handpicked our best-selling items for you to explore — perfect for gifting or completing your ultimate Halloween look.
Because let’s face it — Halloween is all about treats, fun, and a little indulgence. So go ahead… trick or treat yourself!